MESMERISING AMBIENCE
The ingredients of success
Hi, All.
I’m Evgenii Reimer ( inevgenyi_reimer, fbkevgenyireimer), insta co-founder and CEO of the Milimon Family Association se (stemilimon-family.ru, in milimon_restaurants), a Russia- based restaurant group. I’ve been running this business since 2007. In recent years we have developed and kicked off 13 concepts, building more than 30 lucrative and prosperous restaurants and cafes.

I’m pleased to invite partners-investors to join us in developing an international chain of our Asian bistro ‘Charisma’ across the Middle East, South East Asia and Western Europe. This is a high-end concept, with enticing investments, unparalleled return on funds and rare payback period!

What’s more . . . you’ll get my experience as a successful restaurateur and creator to help you reach your dream!
Investments for partner per unit:
225,000 EUR
Floor area:
160–300
1,700–3,200
Payback period:
2.1 years
Return on investment ratio:
47.6 %
Our brands:
from just
from
from
sq. meters
Hi, All.
I’m Evgenii Reimer ( inevgenyi_reimer, fbkevgenyireimer), in co-founder and CEO of the Milimon Family Association (stemilimon-family.ru, insmilimon_restaurants), a Russia- based restaurant group. I’ve been running this business since 2007. In recent years we have developed and kicked off 13 concepts, building more than 30 lucrative and prosperous restaurants and cafes.

I’m pleased to invite partners-investors to join us in developing an international chain of our Asian bistro ‘Charisma’ across the Middle East, South East Asia and Western Europe. This is a high-end concept, with enticing investments, unparalleled return on funds and rare payback period!

What’s more . . . you’ll get my experience as a successful restaurateur and creator to help you reach your dream!
Hi, All.
I’m Evgenii Reimer ( inevgenyi_reimer, fbkevgenyireimer), co-founder and CEO of the Milimon Family Association (stemilimon-family.ru, inst insmilimon_restaurants), a Russia- based restaurant group. I’ve been running this business since 2007. In recent years we have developed and kicked off 13 concepts, building more than 30 lucrative and prosperous restaurants and cafes.

I’m pleased to invite partners-investors to join us in developing an international chain of our Asian bistro ‘Charisma’ across the Middle East, South East Asia and Western Europe. This is a high-end concept, with enticing investments, unparalleled return on funds and rare payback period!

What’s more . . . you’ll get my experience as a successful restaurateur and creator to help you reach your dream!
sq. feet
NUMBERS
* Company's forecast.
Costs may vary considerably depending on the location, size of the premises and local factors. Each establishment needs to be calculated individually.

** Company's forecast.
Some bistros may achieve these numbers and ratios. Your individual results may differ. There is no assurance that you will sell or earn as much.

*** Company's forecast.
Additionally, organizational overhead costs such as salaries and benefits of non-restaurant personnel (if any), cost of automobiles used in the business (if any), and other discretionary expenditures may significantly affect profits realized in any given operation. The nature of these variables makes it difficult to estimate the performance for any particular restaurant with sales of any given volume.
2.3
Daily table turnover **, times per day
35.00
Average ticket **, EUR
2,500
Number of customers per month **
%
233
Sales to investment ratio **
%
27.2
EBITDAR **
%
47.6
Return on investment **
years
2.1
Payback period **
Net profit ratio 20,4%
17,835
Net profit
- 1,000
Miscellaneous expenditures
2,000
Miscellaneous income
Operating activities profit ratio 19.2%
16,835
Operating activities profit
Overheads / Turnover ratio 5.7%
- 5,000
Overheads
Gross margin ratio 25.0%
21,835
Gross margin
- 8,300
Miscellaneous direct expenditures
Rent / Turnover ratio 6.8%
- 5,940
Rent
Labor / Turnover ratio 28.6%
- 25,000
Labor cost
Gross profit ratio 69.8%
61,075
Gross profit
COGS, ratio 30.2%
- 26,425
Cost of goods sold
87,500
Total turnover
INCOME STATEMENT ***, EUR
eur
255
Investment per sq. foot
eur
2,500
Investment per sq. meter
eur
225,000
(50%)
Milimon’s investment
eur
225,000
(50%)
Partner’s investment
eur
(180 sq. meters / 2,000 sq. feet bistro)
450,000
Total investment *
SALES PATTERNS
**** Company's forecast.
By virtue of the fact that not a few dishes are served cold, they keep their toothsome flavour and attractive look even after an extended delivery time. We expect delivery sales growth up to 50% of the bistro’s total revenue without harm to in-house sales.
%
17
Home delivery ****
%
6
Kerbside pick-up ****
%
77
In-house sales ****
(10 PM – 1 AM)
(7 PM – 10 PM)
(3 PM – 7 PM)
(midday – 3 PM)
15%
Late night
34%
Dinner
34%
Happy hours
17%
Lunch time
17%
Saturday
20%
Friday
12%
Thursday
15%
Wednesday
14%
Tuesday
11%
Monday
11%
Sunday
SALES BY TIME OF DAY ****
SALES BY WEEKDAYS ****
35%
Vines
22%
Tea / Coffee
14%
Juices / Lemonades
14%
Cocktails
6%
Sake
4%
Beers
4%
Liquors
1%
Others
41%
Rolls
17%
Grill / Fries
11%
Soups
10%
Sushi
7%
Salads
7%
Desserts
6%
Raw bar
1%
Others
Beverages 26%
Meals 74%
MENU SALES ****
Leave your contact info and We'll get in touch with you shortly
TERMS OF PARTNERSHIP
Industry experience on your part is preferable, but we relax this requirement if you are exceptionally skilled.
8.
You may opt for any concept from our portfolio as well with total investments to range from 225,000 to 2,200,00 EUR to develop it in Europe, the Middle East, or South East Asia.
7.
We will assist in finding and assessing sites, and obtaining the favourable lease conditions.
6.
We run the development of the joint venture and its day-to-day operations.
5.
The joint-venture distributes dividends on a pro-rata basis according to the number of shares.
4.
Each party of a joint-venture holds a 50% equity interest.
3.
Both parties of a joint-venture contribute an equal amount of money.
2.
You contribute money; we contribute money, expertise, success, competence, and restaurant concepts.
1.
9.
We stand for “fair play” and transparency, so all financial data is at your disposal.
The Company has devised an explicit strategy to make a splash in the Middle East, South East Asia and Western Europe markets.
10.
Our A-class team is seasoned and has the expertise to commence projects all around the globe.
9.
You immediately acquire our 15 years of wisdom. No need to test the waters and make blunders.
8.
Your previous restaurant industry experience doesn’t matter. We’ll give you a hand to establish yourself as a restaurateur.
7.
The payoff period of international projects ranges from 3.5 to 4 years, which is equal to 25%–28% return on capital invested.
6.
The shortest payoff period in Russia is just under a year; the upper limit is 2.5 years.
5.
An investment of only EUR 225,000 investment is the threshold to become a Milimon partner.
4.
Mark Statsenko is an award-winning brand-chef de cuisine who has worked for starred restaurants. He is familiar with customers’ palates in Russia, Europe and the Middle East.
3.
The Company is trustworthy: no unsuccessful or closed out establishments in the course of 15 years.
2.
ADVANTAGES OF JOINING CHARISMA
We are pundits on the Russian restaurant scene. Want to win? Join the leader.
1.
CONCEPT
Charisma is a miniature Asian bistro endowed with a deep soul. It is a melding of high-gloss Nikkei-style Asian cuisine with hypnotic vibes.

Nikkei cuisine is a mix of the Peruvian indigenous foodways and Japanese cookery traditions developed by some 7,000 Nipponese miners and railroad workers who moved to Peru in the late 1800s. Lacking many of their traditional ingredients, they began using Japanese cooking techniques with stuff they could find locally, creating dishes that married the simplicity and precision of Japanese culinary techniques with the Andean tubers, chilies and fresh seafood of Peru. Those who love sushi and spice will find that it’s not hard to fall in love with Nikkei.

At Charisma, the interior design matches the cuisine — bright, luminous, mesmerising, beautified with unique details and nuances.
CHEF DE CUISINE
Mark Statsenko — a partner and a brand chef de cuisine of the most in demand and hospitable restaurants belonging to the Milimon family association: meat restaurant “Straight Fire”, Milano-style “Robbi cafe italiano”, beerhouse “Beeraucracy”.

It was Mark's coveted dream to introduce Nikkei cuisine to picky Russian customers. And in 2021 the flagship establishment was launched in Samara in collaboration with the Milimon Family association.
AWARDS AND ACCOLADES
  • Winner of Copa Jerez, 2021
  • Winner of the Gastronomic competition “Chaine Des Rotisseurs”, 2006
  • Winner of the “Olive Branch”, 2012, 2016 “Best concept of the year”
  • Silver medal at “San Pellegrino Young Chef”, 2016
OUR FOOD
Donburi eel
Nilkkei sushi with Japanese eel and peanut sauce
Aburi sushi with eel and trout
No rice roll with tuna and trout
Premises

Interior

Floor plan
Premises requirements
MESMERISING AMBIENCE
First floor
(guest area, bar and live stations)
Basement storey
(kitchen and auxiliary premises)
Q&A
Plenty of restaurants across the world are going belly-up; governments are increasing COVID regulation constantly. How are you going to cope with these challenges?
Going through a rough patch isn’t only about threats, it’s about great opportunities, too. The Company has endured three economic crises without forfeiting an establishment and keeping key personnel on board. For us, third party restaurants closing is a window of opportunity to hook a sweet location at a reasonable price. As for COVID-related restrictions - they are temporary and their impact is priced into the financial model of any given project.
Are your team members seasoned enough to run overseas projects?
Yes they are. They have previous experience in commencing and running overseas businesses in huge multinational holdings. Furthermore, the company has accumulated a vast knowledge base which can help the team manage cross border projects.
When and how will I derive income from the joint project?
Substantially all our new-built projects hit the breakeven point at the very first month after launching. The distribution of the profit gained is conducted by way of dividend payments.
What are the responsibilities of the parties?
All partnerships are unique, thus responsibilities, liabilities and contributions to the joint project are subject to discussion in each single case, before they find themselves in a Partnership Agreement.
What are the unique hallmarks of the Charisma bistro concept?
All-the-rage Japanese-Peruvian Nikkei cuisine, mesmerising ambience, small size premises required to house the bistro, intelligent investment and second-to-none pay-off period.
Executive summary
Associate yourself with a well-established company to share the success of the distinctive bistro with us!
Investments per unit
225,000
Floor area
160–300
Payback period
2.1
Return on investment ratio
47.6
from
from
years
%
sq. meters
from just
eur
1,700–3,200
sq. feet
Apply
Leave your contact info and we’ll get in touch with you shortly.
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Denis Boltaevskiy
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We are currently seeking partners in available and target markets across the Middle East, South East Asia and Western Europe.
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